Armed with general principles, todays students-tomorrows future managers-will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.Įach year, thousands of businesses file for bankruptcy protection because managers fail to efficiently organize the company’s operations, misread market trends, pay inadequate attention to product quality, or misinterpret the activities and intentions of rival companies. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers real-world applications to make these courses more relevant. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The text also brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. In todays global recession, strong management of firms and organizations are of the utmost importance. This text is an unbound, binder-ready edition.
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